RWC fever growing in NZ

first_imgWith the Rugby World Cup (RWC) just two months away, a survey by the Tourism Industry Association New Zealand (TIA) has found that three out of every four Kiwis are planning to watch this year’s event. According to the ‘Mood of the New Zealand Traveller’ survey, developed in partnership with Fly Buys and Colmar Brunton, 70 per cent of Kiwis will be watching games on television, while 15 per cent will be attending live games.“In our living rooms or right there at the stadium, New Zealanders are embracing the chance to experience the World Cup in our own country,” Fly Buys chief executive Lance Walker said.“Whether we are watching the All Blacks, or the visiting nations play it’s the chance of a lifetime for many of us to enjoy a world-class event that’s taking place in our own backyard.” 32 per cent of those polled will be travelling to games in Auckland, venue of the semi-finals and finals, while Hamilton and Rotorua will receive 27 per cent and 20 per cent of New Zealand’s travelling fans.However, whilst Kiwis are reluctant to miss out on the on-field action, the survey has shown a lack of awareness of activities between games, with only 10 per cent of those polled aware of the nationwide Real NZ festival – an ongoing celebration honouring all things NZ.According to the study, domestic tourism expenditure during the World Cup will be tempered by the 69 per cent of travelling New Zealanders planning to stay in private homes and the 91 per cent of Kiwis taking their own transport to away games. Meanwhile, across the Tasman, rugby fever is also growing, with RWC 2011 partner Emirates celebrating the upcoming event with a rugby display in downtown Sydney. The last World Cup took place in France in 2007 Source = e-Travel Blackboard: M.Hlast_img read more